Ad Industry M&A Investors Spend $32 Bil, Digital Soars

MediaPost
There’s no shortage of money for companies innovating in the marketing and digital advertising space. B2B and B2C, Online Media & Technology, Marketing & Interactive Services, and Mobile Media & Technology accounted for 79% of total merger and acquisition deals.

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Media Deals Climb 52% In Q1 2012, Hit $32 Bil

MediaPost
Media deals quickened in the first half of 2012 — with many mergers and acquisitions coming among smaller companies. JEGI says the number of announced deals climbed 52% over 2011 levels, with 95% of the transactions valued at less than $100 million.

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