A first-half 2012 media M&A report was released today by investment bankers The Jordan, Edmiston Group Inc. and sales activity and values jumped significantly over the same period last year.
There’s no shortage of money for companies innovating in the marketing and digital advertising space. B2B and B2C, Online Media & Technology, Marketing & Interactive Services, and Mobile Media & Technology accounted for 79% of total merger and acquisition deals.
Media deals quickened in the first half of 2012 — with many mergers and acquisitions coming among smaller companies. JEGI says the number of announced deals climbed 52% over 2011 levels, with 95% of the transactions valued at less than $100 million.