2013: The Year of Marketing M&As

Direct Marketing News
2013 marked a six-year high for M&A activity in the media, information, marketing, and related technology sectors — it was a year that included the $21.9 billion merger of Publicis/Omnicom and the $2.5 billion acquisition of ExactTarget by Salesforce.com.

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Media M&A Goes Sideways in 2013

Folio
Driven by the $21.9 billion Publicis/Omnicom ad agency merger, M&A activity hit a 6-year high in 2013, according to a year-end report from investment banking firm, JEGI. Nearly 1,400 deals closed with an aggregate value of $88.6 billion.

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