The new company provides business-to-business information, media, and marketing services. JEGI represented the two companies in the pre-packaged merger and sale to RFE.
The company will operate under the Stagnito Business Information and Edgell Communications names in the short term, with a new corporate brand to be announced in the future.
Resource/Ammirati is among the largest independent ad agencies to mix creative services with digital marketing. It will join IBM iX, the digital marketing services unit by blending its existing digital agency with researchers from its customer experience lab.
IBM has already created the world’s largest digital agency & it wants even more of that work. IBM iX signaled that intention with its plan to add 300 creative experts through the acquisition of Resource/Ammirati.
IBM announced it is acquiring Resource/Ammirati, a marketing and creative agency, for an undisclosed amount. The deal, expected to close before Q2, is the first buy for IBM’s iX or “Interactive Experience” unit.