Sabrina Horn


Sabrina Horn is a thought leader and influencer in the enterprise software and digital media industry. She currently serves as Managing Partner, Technology Practice Leader at Finn Partners, a leading independent and global communications agency. In this role she is guiding and leading the firm’s direction in technology, as well as business development and client service across multiple sectors and geographies. Finn Partners’ Technology practice is its largest with 100 employees and $20mm in revenues in 2015. Previously Ms. Horn was President and CEO of HORN Group, a leading communications agency in Silicon Valley and New York, which she founded in 1991 and ran for 24 years. During that time, she helped put literally hundreds of new companies on the map, created industry categories, and shaped emerging tech markets with sound PR/communications strategy and execution.

In addition to serving as a Advisor to JEGI, Ms. Horn is also an Advisor to AirPR, a venture funded software metrics and analytics company focused on the marketing industry. She has served as a Board Member on the Council of PR Firms (, Software Industry Information Association (, and as an advisor to Illuminate Ventures ( Ms. Horn was recently inducted into the PR News Hall of Fame, has received accolades for Technology Agency of the Year, Best U.S. Employer and, and has been consistently recognized by PR Week, Holmes Report and Inside PR as one of the PR industry’s most successful entrepreneurs and innovators. Previously, Ms. Horn worked at Blanc & Otus and Edelman, both in San Francisco. She has authored several research papers, including “Public Relations for Emerging Growth Technology Companies” and “Advertising in the People’s Republic of China.” She has a MS in Public Relations from Boston University and a BA in American Studies from Hobart and William Smith Colleges.