GORILLA NATION RECEIVES $50 MILLION+ GROWTH INVESTMENT FROM GREAT HILL PARTNERS

Gorilla Nation Media, one of the world’s largest online ad rep firms, has entered into a partnership with Great Hill Partners, a Boston-based private equity firm focused on investing in growth companies operating in the media, Internet, and business and consumer services industries. Great Hill Partners has invested over $50 million in the company for a significant minority stake in the business. This represents Gorilla Nation's first round of financing since its launch in 2001 by founders Aaron Broder and Brian Fitzgerald.

In addition to operating the online ad rep business, Gorilla Nation also operates in advertising technology development, online marketing services and web content publishing. The company plans on using the growth capital to develop new online ad technologies and products, broaden its marketing services offerings, aggressively pursue international expansion, and acquire companies to grow its various business units. With over 120 employees, Gorilla Nation plans on expanding staff to exceed 200 employees, who will be located in six offices in four countries by year’s end.

“While we’ve had many opportunities for funding, we selected Great Hill Partners, as they demonstrated a unique and comprehensive understanding of the online content and marketing services industries,” stated Brian Fitzgerald, company Co-founder and President. “We are excited to continue to develop and expand the online ad rep model we’ve pioneered in what we feel is a fast growing market with tremendous opportunity. Independent web publishers need a voice, and online marketers need an efficient, trustworthy partner to place branded display advertising across quality websites.”

“Over the past several years, we were able to achieve a leadership position in a highly competitive industry entirely on our own, with no outside funding. This capital infusion will allow us to aggressively pursue our business model both here and abroad,” added Aaron Broder, Gorilla Nation Co-founder and CEO. “We’ve proven the value of the rep firm alternative to automated ad networks, and will continue to build upon this as a platform for new services. We’d also like to thank all of our advertisers, publishers and employees who helped us get this far, this fast.”

Michael Kumin, Partner at Great Hill commented, “Gorilla Nation represents an exciting opportunity to capitalize on the favorable trends in the interactive advertising industry. The company has built a unique asset that provides a valuable service to advertisers, agencies and web publishers. We are excited to partner with management to help the company meet its goals.”

About Gorilla Nation Media, LLC

Gorilla Nation Media (www.gorillanation.com) operates one of the world’s largest online ad sales rep firms. The company exclusively represents over 500 leading web publishers and sells integrated media and promotional programs to Fortune 500 brand advertisers. Working closely with its web publisher partners, Gorilla Nation’s expertise within select vertical markets provides advertising clients the ability to build high impact, integrated, rich media programs across one or more properties to deliver superior audience reach. Founded in 2001, Gorilla Nation is headquartered in Los Angeles with offices in New York, Chicago, and Toronto.

About Great Hill Partners

Great Hill Partners (www.greathillpartners.com) is a private equity firm that manages over $1.5 billion in capital and focuses on investing in growth companies operating in the media, Internet, business and consumer services, transaction processing, and software industries.

SUNSHINE CUSTOM PUBLISHING AND TRUE NORTH CUSTOM PUBLISHING AGREE TO MERGE

Sunshine Holdings Corporation, an H.I.G. Capital portfolio company, has acquired True North Custom Publishing (“True North”), a leading health care custom publishing company. True North will be merged with the Sunshine Custom Publishing, Inc. division, uniting two fast-growth organizations into America’s largest custom health care publishing company.

True North of Chattanooga, TN specializes in customized magazines, newsletters and web content for local hospital clients and regional/national health care systems. The company was launched as a marketing group in 1988 and moved to high quality custom publishing exclusively in 1998. Through its patented TrueCustom process and quality custom publishing solutions, True North currently serves over 135 health care organizations and publishes over 500 issues per year bringing engagement, relevance and accountability to its customers’ marketing efforts.

Established in 1982, Sunshine Holdings Corporation annually publishes over 1,000 unique local magazine editions for brands such as M.D. News, Doctor Dentistry, Builder/Architect and Real Estate Executive magazines, and over 1,000 discrete reprint marketing programs within its network of seven publication titles and over 180 local market publishers.

Jim Martin is the President and Chief Executive Officer of Sunshine Holdings Corporation, and David McDonald will continue as President and Chief Executive Officer of True North Custom Publishing. Mr. McDonald will be joined in divisional leadership by Ann Farmer, currently Chief Operating Officer of True North, and by Jason Provonsha, currently Vice President of Business Development of True North.

“We are creating a powerful new force in the industry with the business scale, high quality products, customer focus and technology investments to offer the very best in custom publishing services to our customers,” said Mr. Martin. “Our immediate priority is on the rapid, seamless integration of our two companies in a way that best serves our customers, presents new growth opportunities for our employees and continues to build on our successful custom publishing business platform.”

“This merger makes absolute sense for our employees and our customers. It marks an unparalleled opportunity for two successful, customer-driven organizations to unify with a singular focus on being the leading custom publishing company in the country,” said Mr. McDonald. “Together, we truly improve the quality, experience and efficiency of custom publishing on a much broader scale, and our health care and other customers will benefit from new products and services we will roll out to them.”

Charles Hanemann, Managing Director, H.I.G. Capital said, “This is a defining moment, and the merger will signify a real milestone in the custom publishing industry. Both companies are passionate about what they do, and they have truly made an impact on the health care market. Given the alignment of their customer centric visions, world class production and printing technologies, and overall growth strategies, the synergy of these two companies will advance the competitive presence of the company and expand its focus on vertical integration, benefiting current and future customers.”

About Sunshine Media

Sunshine Media (www.sunshinemedia.com) is a leading publisher of locally focused business-to-business magazines covering high impact sectors of the economies of the US and Canada. Sunshine Media also custom publishes a number of titles, including MEDICO Interamericano for the Interamerican College of Physicians & Surgeons, SEAA Connector for the Steel Erectors Association of America and VAPA’s INSIGHT Journal for the Virginia Academy of Physician Assistants.

About True North

True North Custom Publishing (www.truenorthcustom.com) is America’s only full-service health care custom publisher specializing in custom magazines, newsletters and web content throughout the US. True North publishes magazines and newsletters annually in several leading industries, including health care, wellness, education and banking.

About H.I.G. Capital

H.I.G. Capital (www.higcapital.com) is a leading private equity investment firm with more than $3.5 billion of equity capital under management. Offices are located throughout the US (Miami, Atlanta, Boston and San Francisco), and Europe (London, Paris and Hamburg). The firm specializes in providing capital to small and medium-sized companies where it can play a significant role in helping to unlock the value potential of the organization and its people.