The Becker Group, Ltd., a portfolio company of Sterling Capital Partners and a leading experiential marketing company, has been acquired by Viad Corp. (NYSE: VVI), a leading provider of services for exhibition organizers and exhibitors.  The Becker Group of Baltimore specializes in creating immersive, entertaining attractions and brand-based experiences for clients and venues, including retail centers, movie studios, museums, leading consumer brands and casinos.  With more than 50 years of experience, Becker Group is the leading provider of large-scale events and experiences for retail real estate developers in North America.

This acquisition extends Viad’s experiential marketing services beyond the tradeshow environment and provides excellent opportunities to leverage the capabilities and client relationships of Becker Group, GES and Exhibitgroup/Giltspur to accelerate growth in all three of these businesses. 

The Jordan, Edmiston Group represented Becker Group in this transaction and acted as its exclusive financial advisor. For more information, click here.