Hearst Corporation, one of the nation’s largest diversified media companies, sold Cycle World – the No. 1 media brand in the motorcycle industry – to Bonnier Corporation, one of the largest consumer-publishing groups in the U.S. 

“With its very loyal audience of motorcycle enthusiasts, Cycle World will be a great addition to Bonnier’s portfolio of special-interest magazines,” said David Carey, President, Hearst Magazines.

“Our company excels at serving passionate special-interest audiences, so Cycle World is a solid strategic fit,” said Terry Snow, CEO, Bonnier Corp.

JEGI represented Hearst in this transaction and acted as its exclusive financial advisor.  For more information, click here.