The Retail Equation (“TRE”) (www.theretailequation.com), a leading SaaS platform for retail transaction optimization solutions, has been sold to Norwest Venture Partners (“NVP”) (www.nvp.com), a global venture capital firm celebrating 50 years in the venture industry.  

Headquartered in Irvine, CA, TRE’s applications use statistical modeling and analytics to predict consumer behavior, and its software-as-a-service (SaaS) delivery enables retailers to achieve significant and measurable return-on-investment.  Its ecommerce solutions are operating in over 15,000 stores in North America, supporting a diverse retail base of specialty, department, sporting goods, auto parts and more.

NVP makes early to late stage venture and growth equity investments across a wide range of sectors.  The firm manages more than $3.7 billion of capital and has funded over 500 companies since inception.

JEGI represented TRE in this transaction and acted as its exclusive financial advisor.