Panel Discussion: Harnessing New Methods of Consumer Engagement
Host: David Clark, Managing Director, The Jordan, Edmiston Group
Moderator: Jeffrey Rayport, Operating Partner, Castanea Partners
Panelists: Matt Britton - Founder & CEO, Mr. Youth; Jere Doyle - Founder, President & CEO, Prospectiv; Scott McDonald - SVP, Market Research - Conde Nast; John Meyer - Chief Executive Officer and President, Acxiom; Don Scales, President & CEO, iCrossing (Hearst Corporation)
Description: Consumer engagement – from customer acquisition through loyalty and experience management – remains the critical ingredient of successful marketing platforms and campaigns, both offline and on. The Jordan, Edmiston Group produced a panel discussion, bringing together top industry experts and executives from across the marketing services and technology sectors to help CEOs and CMOs answer the question: How can companies best harness evolving methods of engagement to drive customer awareness, conversion and value?
Review David Clark’s M&A Overview
