mSnap (www.msnap.com), the largest broadcast-based mobile advertising network in the U.S. and a leading provider of mobile advertising solutions, has been sold to Marketron (www.marketron.com), the leading provider of business software solutions and services for the media industry.

The mSnap solution is being delivered via the Marketron Exchange platform, providing clients with a mobile solution that includes audience engagement tools, mobile content and an advertising network that will help media companies grow both audiences and revenues. The combined Marketron and mSnap mobile solution is uniquely designed to help media companies tap into new digital revenue streams, make broadcast programming more interactive and encourage audience loyalty.

JEGI represented mSnap in this transaction and acted as its exclusive financial advisor. For more information, click here.