HGGC adds to tech M&A with the purchase of Etouches

Mergers & Acquisitions
PE firm HGGC has acquired Etouches, a venue sourcing and event management software maker. The investment from the PE firm is intended to help Etouches expand services and enhance its technology to win a greater share of the $6 billion global EMS market.

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Consultants & tech groups join marketing M&A frenzy

Campaign
M&A in marketing services have never been so unpredictable. JEGI | Clarity’s report looked at 867 agency acquisitions across Europe, No. America & Australasia last year and found that 39% of agencies were bought by a business with “a heritage outside marketing services.”

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