IBM’s Resource-ful Push into the CMO Office

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Resource/Ammirati is among the largest independent ad agencies to mix creative services with digital marketing. It will join IBM iX, the digital marketing services unit by blending its existing digital agency with researchers from its customer experience lab.

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JEGI Advises Resource/Ammirati in Acquisition by IBM

Fortune
IBM has already created the world’s largest digital agency & it wants even more of that work. IBM iX signaled that intention with its plan to add 300 creative experts through the acquisition of   Resource/Ammirati.

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Instantly Acquired by HGGC-backed SSI

PE HUB
HGGC has closed its buy of Los Angeles-based Instantly Inc, a provider of online and mobile audiences and insights technology tools. No financial terms were disclosed. JEGI provided financial advice to Instantly on the transaction.

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The New Deal Makers

Advertising thrives on acquisitions and new blood, so the state of agency mergers and acquisitions can reveal a lot about the wider industry. A new report by the investment banks JEGI and Clarity, which are based in New York and London respectively and have worked closely together on media deals for four years, looks at how things have been changing.

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JEGI Completes Rebranding Effort

JEGI announced a complete rebranding of the firm at its 12th annual Media & Technology Conference, its largest ever. JEGI unveiled its new logo, brand colors, marketing materials and web site, in tandem with Clarity, a UK-based investment banking firm and JEGI’s strategic partner.

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JEGI co-advises FCBI in TU-Automotive deal

PitchBook
JEGI has announced it co-advised FC Business Intelligence in the sale of TU-Automotive to Penton, an information services platform owned by MidOcean Partners and Wasserstein & Co.

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TU-Automotive Acquired by Penton

CityBizList
FCBI announced that it has sold TU-Automotive to Penton, in a move that strengthens both Penton and TU-Automotive’s position as the market-leading provider of events and digital information for the fast-growing automotive technology and IoT segments.

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