acerno (www.acerno.com), a leading online behavioral targeting network, has been sold to Akamai (NASDAQ: AKAM) (www.akamai.com), a market-leading provider of managed services for powering rich media, dynamic transactions, and enterprise applications online, for approximately $95 million in cash.

The acquisition of acerno, a unique online co-operative of shopping and purchase data for enabling more relevant online advertising, will greatly enhance Akamai’s Advertising Decision Solutions. These new Akamai solutions will enable online advertising businesses to boost the performance of their online marketing investments by driving smarter advertising decisions based on relevant audience segments.