mSnap (www.msnap.com), the largest SMS (Short Message Service) mobile advertising network in the U.S., has been sold to SmartReply (www.smartreply.com), North America’s leader in mobile marketing for top retail brands. Combined, these two companies create the most powerful SMS advertising platform for brand retailers and marketers today, unmatched in reach and scalability. The transaction signals the tipping point for mobile, bringing it to the forefront of the mobile advertising and marketing landscape.

Founded in 2006, mSnap has built an SMS ad network that comprises over 1,150 radio, print, and cable broadcast media partners, with the ability of reaching over 200 million mobile users per week. SmartReply has focused on delivering mobile and voice messaging solutions for loyalty, credit, and promotional marketing; its clients include over half of the top 100 retail brands in the U.S. and Canada.

The Jordan, Edmiston Group represented mSnap in this transaction and acted as its exclusive financial advisor. For more information, click here.