Hearst Corporation (www.hearst.com), one of the nation’s largest diversified media and marketing companies, has acquired iCrossing (www.icrossing.com), the global digital marketing services company.

The acquisition gives Hearst extensive global digital marketing capabilities, including paid search, search engine optimization, Web development, mobile and social marketing, and data analytics. According to Frank A. Bennack, Jr., Vice Chairman and CEO, Hearst Corporation, "Search and online marketing expertise will be an important asset for us as we continue to look for new ways to reach key audiences through digital marketing for our brands and our clients."

"Aligning with Hearst means a sharing of consumer insights, content, channel expertise and technology that will result in totally new approaches to both digital and integrated marketing for advertisers," said Don Scales, President and CEO, iCrossing.

The Jordan, Edmiston Group initiated this transaction on behalf of Hearst and acted as Hearst’s exclusive financial advisor. For more information, click here.