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Transactions  >  by Sector  >  Online Media & Technology

Undertone Receives Investment from JMI, March 2008

Undertone Networks (www.undertone-inc.com), a premium online advertising network, has received a strategic investment from JMI Equity (www.jmiequity.com), a private equity firm exclusively focused on investments in growing software and business services companies. JMI will work closely with Undertone’s management team to help the company continue to grow, deliver innovative services to its clients and create opportunities for its employees.

Working with leading traditional and digital advertising agencies and their clients, Undertone executes and strategically manages online advertising campaigns that allow clients to maximize their return on investment. The funding from JMI will enable Undertone to accelerate new product development and research, and further expand its presence in both U.S. and international markets.

The Jordan, Edmiston Group represented Intercept Interactive, the parent company of Undertone, in this transaction and acted as its exclusive financial advisor. For more information, click here.

FierceMarkets, January 2008

FierceMarkets, a leading online B2B media company, has been acquired by Questex Media Group, Inc., a global, diversified business-to-business integrated media and information provider.

Based in Washington, DC, FierceMarkets helps business marketers reach targeted decision-makers through its portfolio of e-mail newsletters, web sites, webinars and live events focusing on the Telecommunications, Life Sciences, Healthcare, IT, and Finance industries.  With 45% compound annual revenue growth over five years, more than 300 repeat advertisers, and triple-digit annual audience growth, FierceMarkets has established itself as a leader in the new generation of fast-growth media companies taking traditional trade publishing into the digital age.

The Jordan, Edmiston Group represented FierceMarkets in this transaction and acted as its exclusive financial advisor. For more information, click here.

Pearson Acquires Money-Media, January 2008

Money-Media, the US-based leader in online news and commentary for the money management industry, has been acquired by Pearson, an international media company with market-leading businesses in education, business information and consumer publishing. Money-Media, through its products Ignites, Fundfire, BoardIQ, Agenda and ODX, offers highly-respected online services, publications and conferences.

Money-Media’s specialist services will improve the ability of the Financial Times to reach the asset management community in the US, enhancing its recent launch of a US edition of FTfm (its dedicated fund management newspaper supplement); and globally, building on the FT’s unique global franchise

The Jordan, Edmiston Group represented Money-Media in this transaction and acted as its exclusive financial advisor. For more information, click here.

Seevast Moniker, December 2007

Seevast Corp, which operates leading ad networks Pulse 360 and Kanoodle, has sold Domain Asset Management™ company Moniker to online marketing solutions company Oversee.net.  The divestiture will allow Seevast management to focus on continued growth and innovation in its core ad network businesses – Pulse 360 and Kanoodle. 

Seevast acquired Moniker in 2005 and since then, Moniker, led by CEO Monte Cahn, has grown significantly and pioneered the concept of Domain Asset Management, as well as their successful live and silent domain auction formats.

The Jordan, Edmiston Group represented Seevast in this transaction and acted as its exclusive financial advisor. For more information, click here.

2007-disney-iparenting

iParenting Media, operator of one of the Internet’s most popular communities for parents and parents-to-be at iParenting.com, has been sold to The Walt Disney Internet Group, a division of The Walt Disney Company. Through Disney.com, the Walt Disney Internet Group offers a portfolio of parenting sites and a strong line-up of family-targeted web properties, including the award-winning Disney Family.com. Through this transaction, The Walt Disney Internet Group gains iParenting’s vast resources, quality content and vibrant community that serve families, young parents and parents-to-be in English and Spanish.

The Jordan, Edmiston Group represented iParenting in this transaction and acted as its exclusive financial advisor. For more information, click here.

2007 - KnowledgeStormKnowledgeStorm, Inc., a leading online search resource for IT professionals, has been sold to TechTarget (Nasdaq: TTGT), a publisher of intergrated media that enables IT marketers to reach targeted communities of IT professionals and excutives, for approximately $58 million.

KnowledgeStorm generates approximately 3.5 million visits per month from IT professionals searching for information and has approximately 700 active advertisers.

The Jordan, Edmiston Group represented KnowledgeStorm in this transaction and acted as its exclusive financial advisor. For more information, click here.

Market Sectors > B2B Media > Venture DirectVenture Direct, a leading marketing services firm that provides online lead generation and customer acquisition services to advertisers, along with list brokerage and management services for publishers and list buyers, has been sold to PlattForm Holdings, a leading Internet marketing and enrollment solutions provider to the post-secondary education industry, and a portfolio company of Arlington Capital Partners.

The Jordan, Edmiston Group represented VentureDirect in this transaction and acted as its exclusive financial advisor. For more information, click here.

Meredith Acquires Healia, June 2007Healia, an innovative consumer health search engine specializing in finding high quality and personalized health information online, has been acquired by Meredith Corporation (NYSE: MDP), one of America's leading media and marketing companies.

Approximately four out of five consumers first use a search engine to find health information. Healia, a winner of numerous industry awards, provides innovative search technology that guides health professionals and consumers to the highest quality and most personally relevant search results.

The Jordan, Edmiston Group represented Healia in this transaction and acted as its exclusive financial advisor. For more information, click here.

Gorilla Nation Media, the world's largest online ad rep firm, today announced a partnership with Great Hill Partners, a Boston-based private equity firm focused on investing in growth companies operating in the media, Internet and business and consumer services industries.

Great Hill Partners has invested over $50 million in Gorilla Nation Media for a significant minority stake in the business. This represents Gorilla Nation's first round of financing since its start in 2001 by founders Aaron Broder and Brian Fitzgerald.

The Jordan, Edmiston Group represented Gorilla Nation Media in this transactions and acted as its exclusive financial advisor. For more information, click here.

TechnologyGuide.com, a provider of leading proprietary Internet content sites for mobile technology products, has been sold to TechTarget, which recently went public (NASDAQ: TTGT) and publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives.

The Jordan, Edmiston Group represented TechnologyGuide.com in this transaction and acted as its exclusive financial advisor. For more information, click here.

TNS Media Intelligence (TNS MI), the leading provider of strategic advertising information, has acquired Cymfony, the top market influence analytics company. The acquisition integrates Cymfony's expertise in tracking and analyzing the intersection of traditional and social media, such as blogs and social networks, with TNS MI's current extensive suite of adveritising intelligence products.

The Jordan, Edmiston Group represented Cymfony in this transaction and acted as its exclusive financial advisor. For more information, click here.

Haymarket Media, Inc. has acquired DMNews from Courtenay Communications Corp. Both companies are privately held and based in New York.

Haymarket Media is one of the fastest-growing media companies in the US and publishes a dozen magazines covering the marketing, public relations, medical, elderly care, and information securities businesses, each with a market-leading online platform. Its parent, Haymarket Media Group, is based in London.

DMNews magazine was launched by Adrian Courtenay in 1979 and now includes other print offerings, the DMNews.com Web site and six e-mail newsletters. The sale also included rights to iMarketingNews, a magazine that was published from 1999 to 2002.

The Jordan, Edmiston Group represented Courtenay in this transaction and acted as its exclusive financial advisor. For more information, click here.

Avista Capital Partners, a leading private equity firm, has acquired the assets of Phillips Investment Resources, LLC (“PIR”), a provider of subscription-based investment advice, from Phillips International, Inc.

Founded in 1974, Rockville, MD-based PIR provides independent investment advice on a paid subscription basis. The Company delivers its content primarily through electronic media channels, as well as through print newsletters. PIR offers 23 subscription-based advisory services from 16 expert advisors, covering a broad range of topics and investment styles to approximately 220,000 subscribers.

The Jordan, Edmiston Group represented Phillips International in this transaction and acted as its exclusive financial advisor. For more information, click here.

Reed Business Information (RBI), a leading B2B media company in the US and part of Reed Elsevier, a world-leading publisher and information provider, has acquired BuyerZone.com, an online lead generation company.

BuyerZone is a leading online B2B marketplace that links prospective buyers to qualified suppliers of more than 125 business product and service categories. Since 2004, BuyerZone has facilitated more than $5 billion worth of transactions.

The Jordan, Edmiston Group represented Reed Business Information in this transaction. For more information, click here.

Alert Global Media, the Miami-based publisher of moneylaundering.com and Money Laundering Alert and provider of anti-money laundering conferences and training for financial professionals, has been sold to Fortent, a Warburg Pincus portfolio company and a specialist in anti-money laundering and fraud detection technology.

The transaction significantly expands Fortent’s platform of risk and compliance products and services, creating a comprehensive suite of technology, training, and information services for financial institutions and government agencies worldwide.

The Jordan, Edmiston Group represented Alert Global Media in this transaction. For more information, click here.

Gorilla Nation Media, LLC has sold Quizilla, a leading teen-oriented user generated content site, to MTV Networks, a division of Viacom Inc. Quizilla is a top-five online destination for female teens and will join the MTVN Kids and Family digital portfolio that includes popular teen sites The N.com and NeoPets.com. Quizilla drew 4.7 million unique visitors globally during September 2006.

The Jordan, Edmiston Group represented Gorilla Nation Media in this transaction. For more information, click here.

United Business Media has sold CMP Entertainment Media to The Wicks Group of Companies, a New York-based private equity firm, through its affiliate NewBay Media, for up to $50 million - $47 million cash at closing and $3 million in an earn-out. CMP Entertainment Media's assets - 14 magazines, eight events, numerous supplements and newsletters, custom products and over 20 rapidly growing online properties - serve professional and enthusiast musicians, recording professionals, sound engineers, audio and video systems installers and technology educators.

The Jordan, Edmiston Group represented United Business Media in this transaction. For more information, click here.

Action Media, a Great Hill Partners portfolio company and the leading provider of events and online media properties serving the automotive tuner and sports compact performance market, has been sold to The Action Pursuit Group, an operating company of Apprise Enthusiast Media. Action Pursuit already has established a leadership position in this segment through publications, such as Drag Racer, Drifting, Diesel World, Drive! and StreetTrucks.

The Jordan, Edmiston Group represented Action Media in this transaction. For more information, click here.

Aberdeen Group, a leading provider of technology market research, intelligence and demand generation services, has been sold to Harte-Hanks, a publicly traded worldwide direct and targeted marketing company.

The Jordan, Edmiston Group initiated the transaction and served as exclusive financial advisor to Aberdeen and its institutional shareholders, including Commonwealth Capital Ventures, TL Ventures and First Light Capital. For more information, click here.

The Thomson Corporation sold Peterson’s, a leading provider of education and career guidance, to Nelnet, one of the leading education finance companies in the US. The addition of Peterson’s expands the products and services that the two companies can offer to students, families, schools, lenders, guarantors, and military partners. It will advance Nelnet's initiative to match college-bound students with higher education institutions.

The Jordan, Edmiston Group represented Thomson in this transaction. For more information, click here.

Commonwealth Business Media, the premier provider of business intelligence for the international trade and transportation industry, has been sold to United Business Media, a leading global business information company, for a cash consideration of $152 million. The acquisition provides UBM with a strong position in a new vertical market, as Commonwealth has an established portfolio of highly regarded integrated media products and proprietary business information databases.

The Jordan, Edmiston Group represented Commonwealth in this transaction. For more information, click here.

Reed Elsevier, a world-leading publisher and information provider for the science and medical, legal, education and b2b sectors, has sold a portfolio of B2B magazines and online properties for the manufacturing and scientific industries to Advantage Business Media, a new company formed by Richard Reiff, former President of the Publishing Division of Cygnus Business Media, and George Fox, formerly with both Reed and Cygnus, as well as their equity investment partner, New York City-based Catalyst Investors.

The Jordan, Edmiston Group represented Reed Elsevier in this transaction. For more information, click here.

Klipmart, the nation's largest provider of online video advertising and management solutions for Web publishers, agencies and marketers was acquired by DoubleClick, the premier provider of digital advertising technology and services. The acquisition puts DoubleClick at the forefront of the rapidly emerging online video market and will accelerate industry innovation in digital video and emerging advertising formats.

The Jordan, Edmiston Group represented Klipmart in this transaction. For more information, click here.

Gold Standard, Inc., a premier US-based developer of online clinical drug information products, services and solutions to the healthcare market, has been sold to Elsevier, a leading global healthcare and scientific publisher. Housatonic Partners, a private equity firm focused on investments in the business services and media industries, has been the lead investor in Gold Standard since 2003.

The Jordan, Edmiston Group represented Gold Standard in this transaction. For more information, click here.

20/20 Software, a Los Angeles-based operator of the Web site 2020software.com, the top site for decision-makers evaluating business software at small- and mid-sized companies, has been sold to TechTarget, a leading Information Technology (IT) media company that enables IT marketers to reach targeted communities of IT professionals and executives across the globe.

The Jordan, Edmiston Group represented 20/20 Software in this transaction. For more information, click here.

101communications, LLC, a leading integrated media company focused on the information technology community, has been acquired by 1105 Media, Inc., a company backed by private equity firms Nautic Partners and Alta Communications in partnership with Neal Vitale, a former Reed Elsevier and Peterson Publishing executive.

The Jordan, Edmiston Group represented 101communications' shareholders in this transaction. For more information, click here.

Shorecliff Communications, the premier global event organizer and information provider serving the RFID (radio frequency identification), IPTV (Internet protocol television), broadband and wireless infrastructure markets, was acquired by CMP Media, the leading provider of access, insight and actionable programs to the technology, healthcare and lifestyle industries.

The Jordan, Edmiston Group represented Shorecliff in this transaction. For more information, click here.

More Online Media & Technology Transactions

The Wall Street Journal Folio The Deal The New York Times PaidContent.org Tradeshow Week BtoB Trade Show Executive Expo Adweek Forbes Business Week Google Media Post Marketing Vox AdAge The Washington Post iMedia Connection Crain's Yahoo Fortune DM News