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Programmatic Advertising; company spotlight on Accordant Media; updates from interesting tech firms; and select June 2015 tech M&A deals.

Programmatic has become the “plastics” of the media industry – the growth engine for digital and soon for other electronic media, especially TV. The shift has been remarkable, as programmatic swiftly moved from a channel for mainly remnant inventory to a mainstay, and expected to account for a majority of digital display sales this year. But, so what? Beyond the impressive stats and the flurry of VC-funded startups, where is real change happening? Are publishers and marketers seeing new efficiencies in selling and buying media? And will major new opportunities emerge? For more information, contact JEGI Co-President Tolman Geffs at tolmang@jegi.com or JEGI Co-Heads of Technology Banking Jeff Becker and Joseph Sanborn at jeffb@jegi.com and josephs@jegi.com.

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