JEGI Represents Halyard Capital in Acquisition of WMI
Halyard Capital in concert with Valence Capital Management has acquired WMI: Women’s Marketing, Inc. Halyard Capital is a private equity fund with $450 million of capital under management focused on investing in media, communications and business services companies. Valence Capital Management is a private equity firm based in New York and Menlo Park. WMI: Women’s Marketing, Inc. is a leading media marketing services company focused on advertising sales in the consumer magazine and out-of-home sectors. The Company serves as a strategic sales partner to magazine publishers and out-of-home operators, providing access to advertisers that are outside of their existing advertising client base.
The Jordan, Edmiston Group, Inc. represented Halyard Capital in this transaction.