JEGI Represents PointRoll in Sale to Gannett
Gannett Co., Inc. (NYSE: GCI) has announced the acquisition of the stock of PointRoll, Inc., a leading interactive advertising technology company that provides user-friendly, non-intrusive “mouse over mini-site” Internet technology. This technology enables advertisers to expand their space online and receive more measurable impact from their online advertising campaigns. PointRoll will join Gannett’s USA Today division.
The Jordan, Edmiston Group represented PointRoll in this transaction.