July 2007

JEGI Represents Venture Direct in Sale to PlattForm Holdings

Venture Direct, a leading marketing services firm that provides online lead generation and customer acquisition services to advertisers, along with list brokerage and management services for publishers and list buyers, has been sold to PlattForm Holdings, a leading Internet marketing and enrollment solutions provider to the post-secondary education industry, and a portfolio company of Arlington Capital Partners.

The Jordan, Edmiston Group represented VentureDirect in this transaction and acted as its exclusive financial advisor.