May 2013

JEGI Represents Domino in Growth Investment from Condé Nast, Advance Publications, iNovia Capital and LaunchCapital

Domino Media Group ( received a significant growth investment, led by Condé Nast ( and Advance Publications (, along with iNovia Capital ( and LaunchCapital (

On October 3, 2013, the debut of the reimagined Domino brand was announced by Bob Sauerberg, president of Condé Nast and Andy Appelbaum, Cliff Sirlin and Aaron Wallace, co-founders of the newly formed Domino Media Group. A wholly independent entity, Domino Media Group brings together the Domino brand and its archives, seasoned digital entrepreneurs and an innovative e-commerce platform, allowing consumers to purchase the products and looks that inspire them directly from the editorial environment. Condé Nast will be providing a full range of support for this content-to-commerce model, including marketing and distribution services.

JEGI represented Domino Media Group (fka Project Décor) in this transaction and acted as its exclusive financial advisor.

“JEGI helped us navigate an extraordinarily complex transaction. They provided structure, strategic counsel and a sense of urgency that was instrumental in reaching the finish line. They are organized, thoughtful and persistent and helped us avoid a number of land mines. I would highly recommend the JEGI Team.”
– Andy Appelbaum, Co-Founder, Domino Media Group