February 2014

JEGI Represents Media Company Women's Marketing Inc. in Sale to PNC Riverarch Capital

New York, NY February 12, 2014 Today, Halyard Capital, a New York-based private equity fund, Steelpoint Capital, a San Diego-based private equity fund, and other co-investors announced the sale of their portfolio company, Women’s Marketing Inc. (“WMI”), to PNC Riverarch, a private equity arm of Pittsburgh-based PNC Financial Services Group Inc.  No financial terms were disclosed.

The Jordan, Edmiston Group, Inc. ( of New York, NY, the leading independent investment bank for the media, information, marketing, and technology sectors, represented WMI in this transaction and acted as its exclusive financial advisor.

Halyard Capital acquired a controlling interest in WMI in 2005, and helped the company expand from its core emphasis on beauty and fashion brands into the health, food and beverage industries.  Halyard also helped WMI build a fast-growing digital and mobile media presence, complementing WMI’s continued strength in print media, where it is the third-largest magazine advertiser in the U.S.  In addition, Halyard strengthened WMI’s leadership team through the addition of CEO Bonnie Kintzer, who will remain in her current role following the transaction.

“For the past 8 years, Halyard’s resources and commitment to WMI have provided a critical platform for our success.  Our ability to rely on their knowledge of the media space, extensive network of industry experts and financial support has been integral to the successful repositioning of our business,” said Bonnie Kintzer, CEO of WMI.  “The evolving media landscape is providing many exciting opportunities, and we look forward to continuing to pursue them with our new partners.”

“It has been very rewarding to help WMI successfully navigate the rapidly shifting media landscape through such turbulent economic times,” said Robert B. Nolan, Jr., Managing Partner of Halyard Capital.  “We’re confident that the strong leadership team currently in place will continue to bring further growth and prosperity to WMI as they embark on this new chapter.”

“Bringing a history of thought leadership and industry-focused expertise to its customer base, WMI has established a strong reputation and is well-positioned for continued growth,” said Michael Hand, Managing Director of PNC Riverarch Capital.  “We were particularly attracted to the company’s strong management team, unique customer value proposition and scale to competitively serve emerging and established brands across media channels.”

Founded in 1982 in Westport, CT, WMI is the leader in media strategy, planning and buying for emerging brands targeting women.  WMI leverages its media purchasing volume to enable these emerging brands to compete against more established category leaders.  The company currently has offices in Westport and Manhattan, employing more than 45 staff who serve 260 clients annually.

About Women’s Marketing Inc.
Women’s Marketing Inc. (“WMI”) is the leader in media strategy, planning and buying for emerging and re-emerging brands.  WMI works with approximately 260 companies delivering compelling value through its aggregated buying power, longstanding track record and knowledge of how to best use media to target women and drive purchase.  WMI has proprietary relationships with key influencers in the prestige beauty, health and fashion arena providing optimal solutions to brands targeting women.  For more information, visit

About Halyard Capital
Halyard is a private equity firm with over $600 million of capital under management, focused on creating value within the Information and Knowledge economies through its thesis-driven investments.  Halyard invests in technology-enabled Information, Data Analytics, Communications and Business Services companies that cater to industries including Healthcare, Education, Marketing Services, Human Capital Management and Media.  The Firm specializes in growth equity, middle-market leveraged buyouts and structured equity investments.  Halyard invests in and works closely with exceptional management teams in companies with superior market positions which generate strong cash flow and operate in attractive growth markets.  For more information, visit

About Steelpoint Capital
Steelpoint Capital invests in growing consumer companies in the health, wellness and fitness sectors.  Headquartered in San Diego, CA, Steelpoint looks to partner with companies that possess authentic brands and clear opportunities for growth.  Steelpoint’s team draws on extensive operating and investment experience to provide value-added support to portfolio companies and their management teams.  For more information, visit

About PNC Riverarch Capital
PNC Riverarch Capital is a middle-market private equity firm which invests in privately held companies headquartered in North America.  The firm seeks well-positioned companies where it can invest $10 million to $50 million of capital in support of leveraged and management buyouts, recapitalizations, corporate divestitures and growth financings.  PNC Riverarch Capital invests across a variety of industry sectors, including outsourced services, specialized manufacturing, and value-added distribution.  PNC Riverarch Capital is a division of PNC Capital Finance LLC, a wholly owned indirect subsidiary of The PNC Financial Services Group, Inc. (NYSE: PNC).  For more information, visit

About The Jordan, Edmiston Group, Inc.
The Jordan, Edmiston Group, Inc. (JEGI) of New York has been the leading independent investment bank for the media, information, marketing and technology sectors for more than 26 years.  The firm has completed over 500 high‐profile M&A transactions for global corporations; middle-market and emerging companies; entrepreneurial owners; and private equity and venture capital firms.  For more information, visit

“The JEGI team were great to work with – kept us on track and found the perfect partner for our next stage of growth. They provided expert analytical thinking regarding our business, which does not fit neatly into any bucket. They always made themselves available and stayed focused on the outcome throughout the process.”
– Bonnie Kintzer, CEO, Women’s Marketing Inc.