February 2016

JEGI Represents Leading Digital Agency Resource/Ammirati in Sale to IBM

New York, NY, February 24, 2016 – IBM (NYSE: IBM) has acquired Resource/Ammirati – a leading, US-based digital marketing and creative agency — to join IBM Interactive Experience or IBM iX, the world’s largest digital agency. Financial terms were not disclosed.

JEGI (, the leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors, headquartered in New York, NY, represented Resource/Ammirati in this transaction.

This is IBM’s first complete acquisition of a digital marketing and creative agency and will support IBM iX’s burgeoning digital, creative and design capabilities. IBM iX will engage the rapidly growing number of clients pursuing digital reinvention to drive transformative brand experiences.

Resource/Ammirati’s 300+ employees  across its offices in Columbus, Chicago and New York will continue to serve a diverse roster of clients while supporting growing demand for iX’s services in the fast-growing North America market.

“The customer experience has become a new priority in modern business strategy,” said Paul Papas, Global Leader, IBM Interactive Experience.  “With Resource/Ammirati, we extend our strategy and dedication to helping clients set the standard for engaging brand experiences.”

IBM iX is a next-generation services organization dedicated to creating personalized experiences. Services span industry strategy, creative and design, to scalable digital, commerce, mobile and wearable platforms.  iX specialists work side-by-side with clients across over 25 global IBM Studios to co-create innovations that drive results.

About Resource/Ammirati
Resource/Ammirati is a digitally led creative agency formed in 2014 by the integration of digital marketing pioneer Resource and New York advertising firm Ammirati. We help ambitious marketers like Birchbox, DSW, Nestlé, Newell Rubbermaid, North American Breweries, Pirate’s Booty, Sherwin-Williams, White Castle and Victoria’s Secret build OPEN brands and embrace ”everywhere commerce” to accelerate growth. We offer nimble start-up spirit at scale, with 400+ associates spanning four offices including Columbus, New York, Chicago and Cincinnati. Resource/Ammirati is a member of Worldwide Partners Inc. (WPI), the world’s largest international network of independent marketing communications firms. For more information, visit

About IBM
IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and the world’s most advanced servers and supercomputers. Utilizing its business consulting, technology and R&D expertise, IBM helps clients become “smarter” as the planet becomes more digitally interconnected. For more information, visit

About JEGI
JEGI has been the leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors for more than 28 years. Headquartered in New York, with offices in Boston and London (via its partnership with Clarity), JEGI has completed more than 600 high‐profile M&A transactions, serving global corporations; middle‐market and emerging companies; entrepreneurial owners and founders; and private equity and venture capital firms. For more information, visit

“As the business founder, I was looking for a true partner to represent us: one with the highest integrity, impeccable execution skills, strong work ethic, excellent M&A process from start to finish. They delivered on all of that and so much more: a relentless focus on issues that mattered most to us; the ability to harness the landscape of competing global giants into a strategy that delivered great shareholder value; and, most importantly, a solid commitment to doing business the right way – all substance, no shortcuts. Thank you, JEGI.”
– Nancy Kramer, Founder & Chairman, Resource/Ammirati