AdAge
B-to-b media M&A activity began to rebound in 2012, with the level of interest largely dependent on a target company’s category within the industry and how much it has expanded beyond traditional print media.
How One Investment Bank Visualizes The Enterprise Marketing Stack
AdExchanger
Technology vendors, through mergers and acquisitions, are moving more into the marketing field, as the CMO’s role continues to evolve to include more technology functions.