If you are a media company, your top-selling product for 2017 probably hasn’t been invented yet. This was one of the more headline-worthy findings of JEGI’s 2014 Media Growth Study.
Direct Marketing News
2013 marked a six-year high for M&A activity in the media, information, marketing, and related technology sectors — it was a year that included the $21.9 billion merger of Publicis/Omnicom and the $2.5 billion acquisition of ExactTarget by Salesforce.com.
The National Association of Broadcasters has expanded its trade show portfolio with the acquisition of Content and Communications World and Satellite Communications Conference and Expo from JD Events.
Although marketing industry deal activity was flat in 2013, the sector saw some eye-popping deal sizes, according to boutique investment bank Jordan, Edmiston Group Inc.’s (JEGI) annual review of mergers and acquisitions.
Companies in media, information, marketing and related technology sectors spent $88.6 billion to complete 1,394 mergers and acquisitions (M&A) in 2013.