Optimization Group
Marketing mergers and acquisitions in 2012 and 2013 told two different stories. In 2012, only two marketing industry mergers were above $1 billion (Dentsu/Aegis and Nielsen/Arbitron). In contrast, 2013 was about the big deals.
Optimization Group
Marketing mergers and acquisitions in 2012 and 2013 told two different stories. In 2012, only two marketing industry mergers were above $1 billion (Dentsu/Aegis and Nielsen/Arbitron). In contrast, 2013 was about the big deals.