MediaPost
There were 752 merger and acquisition (M&A) transactions in media, information, marketing and technology sectors that dominated the market during the first six months of 2014, totaling $64.4 billion — up from $27.8 billion in the same time in the prior year.
JEGI’s 1H 2014 M&A Report
CityBizList
Marketing and technology sectors saw 752 transactions in the first half of 2014, at a total value of $64.4 billion. Deal volume increased by 6% from 1H 2013, but with the help of Facebook’s $19 billion acquisition of WhatsApp and other large transactions, deal value more than doubled from 1H 2013’s $27.8 billion.
Companies Slow To Embrace Mobile Analytics
MediaPost
Given the growth in smartphone adoption and app usage in recent years, it’s hardly surprising that mobile analytics firms would emerge to track that activity for developers, marketers and others.