AdExchanger
The data and mar-tech deals march on. Midmarket private equity firm HGGC, which groomed hybris into a $1 billion-plus acquisition target for SAP, is the latest.
HGGC Backs Marketing Automation Software Leader Selligent
CEN: Consumer Electronics Net
Selligent, a major, Belgium-based B2C marketing automation software provider today announced that HGGC, a leading middle market private equity firm, has completed the equity recapitalization of the company.