Stagnito & Edgell Merged, Sold to PE Firm

FOLIO
In what’s easily the most significant deal in B2B media so far this year, two long-standing trade magazine stalwarts are merging operations and selling the newly combined company.

Open Link

IBM’s Resource-ful Push into the CMO Office

451
Resource/Ammirati is among the largest independent ad agencies to mix creative services with digital marketing. It will join IBM iX, the digital marketing services unit by blending its existing digital agency with researchers from its customer experience lab.

Open Link

JEGI Advises Resource/Ammirati in Acquisition by IBM

Fortune
IBM has already created the world’s largest digital agency & it wants even more of that work. IBM iX signaled that intention with its plan to add 300 creative experts through the acquisition of   Resource/Ammirati.

Open Link