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Resource/Ammirati is among the largest independent ad agencies to mix creative services with digital marketing. It will join IBM iX, the digital marketing services unit by blending its existing digital agency with researchers from its customer experience lab.
JEGI Advises Resource/Ammirati in Acquisition by IBM
Fortune
IBM has already created the world’s largest digital agency & it wants even more of that work. IBM iX signaled that intention with its plan to add 300 creative experts through the acquisition of Resource/Ammirati.
IBM Buys Digital Agency Resource/Ammirati In Bid To Boost Its Design Business
Forbes
IBM announced it is acquiring Resource/Ammirati, a marketing and creative agency, for an undisclosed amount. The deal, expected to close before Q2, is the first buy for IBM’s iX or “Interactive Experience” unit.