MediaPost
In its third acquisition this year, Dentsu Aegis announced it will buy programmatic firm Accordant. The acquisition signals their desire to bulk up on ad-tech & martech capabilities, analytics, & programmatic functions.
Indie Trading Desk Accordant Acquired By Dentsu
AdExchanger
Accordant is among the most recognized US independent programmatic services providers. The company offers deep expertise on programmatic, as well as a strong focus on services to its agency & brand customers.