AdExchanger
Despite predictions that winter is coming to ad tech, deal activity for the ad tech, mar tech and digital media sectors was tentatively healthy in 2016. JEGI reported deal activity at roughly $219 billion.
Media, Tech M&A Deal Values Soar In 2016
MediaPost
Two agency holding companies — Dentsu and WPP Group — were the most active in mergers/acquisitions among media/communications/technology companies in 2016. Both companies made 70 transactions — Dentsu (37) and WPP Group (33), according to JEGI.