October 2011

JEGI Represents Retail Equation in Sale to Norwest Venture Partners

The Retail Equation (“TRE”) (, a leading SaaS platform for retail transaction optimization solutions, has been sold to Norwest Venture Partners(“NVP”) (, a global venture capital firm celebrating 50 years in the venture industry.

Headquartered in Irvine, CA, TRE’s applications use statistical modeling and analytics to predict consumer behavior, and its software-as-a-service (SaaS) delivery enables retailers to achieve significant and measurable return-on-investment.  Its ecommerce solutions are operating in over 15,000 stores in North America, supporting a diverse retail base of specialty, department, sporting goods, auto parts and more.

NVP makes early to late stage venture and growth equity investments across a wide range of sectors.  The firm manages more than $3.7 billion of capital and has funded over 500 companies since inception.

JEGI represented TRE in this transaction and acted as its exclusive financial advisor.

“We were drawn to the Jordan, Edmiston Group because of their expertise in SaaS and information transactions. The JEGI team was professional and hands-on over the course of the process, and their skills were invaluable in keeping our deal intact throughout the recent stock market volatility.”
– Mark Hammond, CEO, The Retail Equation