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March 2019

JEGI | CLARITY REPRESENTS BRAINLABS IN INVESTMENT FROM LIVINGBRIDGE

New York, NY, March 13, 2019 – Working with a roster of leading brands including Formula1 and TUI, Brainlabs provides a single solution marketing model bringing together technology, biddable agency services and consultancy. Founded in 2012, the company has grown organically from one to 240 people in just seven years. It has also been placed 1st ​in Deloitte’s Tech Track Fast 50, 5t​h ​in the Financial Times fastest growing companies in Europe, 5t​h in the Sunday Times Best Small Companies to Work For, and Masters of Marketing Agency of the Year two years in a row.

CEO, Daniel Gilbert, left Google to set up Brainlabs having seen an opportunity to disrupt the marketing industry with an innovative, scientific approach. The business looks to take advantage of a hugely expanding market with the forecast of the UK & US addressable market for performance marketing set to grow to £3.3bn by 2021.

Brainlabs is headquartered in London and has grown its overseas presence through the 2017 opening of a US office in Texas, where the business has seen rapid growth.

The investment from Livingbridge will support Brainlabs’ acquisitive growth strategy, building a pipeline of merger targets with expertise in SEO, content, production, data, and email to complement its performance marketing capability.

JEGI | CLARITY represented and advised the shareholders of Brainlabs on all aspects of the transaction.

“I am super happy we chose JEGI | CLARITY to advise. Going into a process I wasn’t sure what the difference or value add would be; on the other side I can confidently say that they were the difference between a good and an exceptional outcome. At the same time as driving a fantastic process, they also represented us in a way that reflected our business culture. I would recommend them in a heartbeat!”
– Daniel Gilbert, Chief Executive Officer, Brainlabs