January 2020

JEGI | CLARITY Represents Dept in Sale to the Carlyle Group

New York, NY, January 30, 2020 – Global investment firm The Carlyle Group (NASDAQ: CG) has announced that it has reached a definitive agreement to acquire a majority stake in Dept, a leading independent digital agency based in Amsterdam. This investment will enable Dept to continue to accelerate its growth in the fast-paced digital agency sector.

JEGI | CLARITY (, the leading independent investment bank for the global media, events, information, marketing, software and tech-enabled services sectors, with offices in New York, Boston, London and Sydney, represented Dept in this transaction.

Named the second fastest-growing large agency in the world by Adweek in 2019, Dept delivers end-to-end digital experiences for brands and businesses worldwide such as Bose, Tesla, Samsung, Formula E, Indigo and Beiersdorf. Founded in Amsterdam in 2015, the Dept team has grown from 150 people in The Netherlands to more than 1,500 people in thirteen countries across Europe and the Americas. During this period 2015-2019, Dept’s revenue rose tenfold to over 150 million Euros.

Dimi Albers, CEO of Dept, said: “Over the past four and a half years, we have built Dept on the insight that brands and businesses are in need of a new kind of agency. One that brings together creativity, technology and data in integrated teams for its clients. An agency with simple structures, speed, clarity, and personal contact. With the help of Carlyle, we can continue to accelerate our journey to become a globally recognized powerhouse, while remaining firmly in charge of our own culture, brand and way of working. Personally, I am super proud that our founders, the full executive board and local leadership teams are all committed to this new partnership. We want to thank our current investor Waterland Private Equity for being a great partner over the past four and a half years and are looking forward to the future”

Michael Wand, Managing Director and Co-Head of the CETP investment advisory team at The Carlyle Group, said: “Digital transformation is a growing strategic issue for all businesses, and Dept is well-placed to support client needs in this space by providing an integrated one-stop-shop service which combines creativity, technology and data. Dept has the hallmarks we look for in our investments – above-market growth in a strategic sector, a partnership with a strong and high-energy leadership team, and multiple levers for growth, including international development. We see significant, long-term potential to build on what Dept has accomplished to date and look forward to working together.”

Equity for the investment comes from Carlyle Europe Technology Partners (CETP) IV, a fund that invests in technology and media-focused SMEs in Europe and the US. The proposed transaction is subject to customary regulatory approvals and is expected to close in the beginning of 2020. Financial details were not disclosed.

About Dept
Dept is an international digital agency with over 1,500 experienced thinkers and makers in 13 countries across Europe and the Americas. Dept unites creativity, technology, and data. They help their clients reinvent and accelerate their digital reality by creating experiences that people want and businesses need. For more information, visit

About The Carlyle Group
The Carlyle Group (NASDAQ: CG) is a global investment firm with deep industry expertise that deploys private capital across four business segments: Corporate Private Equity, Real Assets, Global Credit and Investment Solutions. With $222 billion of assets under management as of March 31, 2019, Carlyle’s purpose is to invest wisely and create value on behalf of our investors, portfolio companies and the communities in which we live and invest. The Carlyle Group employs more than 1,725 people in 33 offices across six continents. For more information, visit

JEGI | CLARITY is the leading independent investment bank for the global media, events, information, marketing, software and tech-enabled services sectors. With offices in London, Sydney, New York and Boston, we have closed more than 700 transactions during our 30+ year history. For more information, visit


”JEGI | CLARITY came to us highly recommended and helped navigate what, at times, was a complex process using their experience to deliver multiple options that ultimately met all stakeholder objectives –ourselves as a leadership team, our 90 shareholding Depsters, as well as our valued investor, Waterland Private Equity. Put simply, together with the JEGI | CLARITY team, we achieved a fantastic result and joined forces with the partner that will help us realise our #DeptWorldwide global ambitions.”
– Dimi Albers, CEO, Dept 

“JEGI | CLARITY are a highly focused and driven advisory team. We greatly valued their sector expertise, professionalism, tactical advice and judgement which was critical to delivering a premium outcome for all parties.”
– Wouter Roduner, Partner, Waterland Private Equity