JEGI Represents Mobile Video Ad Platform Jun Group in Significant Investment from Halyard Capital
New York, NY, July 30, 2015 – Jun Group, the leading mobile video and branded content advertising platform, today announced a $28 million investment from Halyard Capital and Bridge Bank. The relationship, which represents Jun Group’s first institutional partnership, will allow the company to accelerate a number of growth initiatives.
The Jordan, Edmiston Group, Inc. (www.jegi.com), the leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors, headquartered in New York, NY, represented Jun Group in this transaction.
Jun Group delivers video and branded content to millions of consumers on smartphones and other screens in a way that’s brand-safe, visible and transparent. The company, which has experienced 90 percent annualized growth over the last two years, decided to quickly capture a share of the burgeoning mobile video market by partnering with Halyard.
“Branded content is the future of online advertising,” said Jun Group CEO Mitchell Reichgut. “It is also the present. Our platform drives interactions with specific consumer segments, at scale. We do it honestly, in premium destinations across devices. Now is the perfect time to take our growth to the next level, and we’ve found the ideal partners to help us achieve our aggressive goals.”
Jun Group’s ad platform aggregates audiences directly from mobile applications, which comprise over 87 percent of smartphone usage. Additionally, the company’s technology uses first-party data to deliver precise, customized targeting for video and branded content. The one-two punch of scale and targeting, combined with the security of an open, honest delivery system has set Jun Group apart and positioned the company to continue its outstanding growth.
According to eMarketer, mobile will account for 72 percent of U.S. digital ad spend by 2019. The IAB said that mobile advertising grew 76 percent year-over-year from 2013 to 2014, making it the industry’s biggest growth segment.
“Online video advertising, particularly on mobile devices, is about to grow dramatically,” said Bruce Eatroff, Founding Partner of Halyard Capital. “We are excited to be working with a company that’s been rewriting the rules and enjoying great success. We look forward to building on the company’s accomplishments and achieving outstanding results together. We believe there is an opportunity for Jun Group to succeed as brands shift video dollars away from television into effective, measurable channels like mobile applications.”
About Jun Group
“Jun” means truth. The company’s advertising platform is the honest, efficient way to get millions of people to engage with video and branded content across devices. Forty-one percent of the top 200 advertisers have chosen Jun Group because everything the company does is brand-safe, visible and transparent. Jun Group is based in New York, with offices in Chicago, Detroit, Seattle and Los Angeles. For more information, visit www.jungroup.com.
About Halyard Capital
Halyard Capital is a lower middle market private equity firm, with over $600 million of capital under management, focused on creating value within companies in high-growth sectors through thesis and executive-driven investments. The firm invests in Tech-enabled Business and Information Services, Digital Marketing/Data Analytics, IT Cyber Security and IT Infrastructure and Communications companies. Halyard has extensive experience and a proven track record within digital marketing and advertising, having invested in businesses that include TRANZACT, Datamyx, EducationDynamics, WMI, Engauge and The Aberdeen Group. For more information, visit www.halyard.com.
About The Jordan, Edmiston Group, Inc.
The Jordan, Edmiston Group, Inc. (JEGI) has been the leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors for nearly 28 years. Headquartered in New York, with offices in Boston and Atlanta, as well as affiliates in London and India, JEGI has completed nearly 600 high‐profile M&A transactions, serving global corporations; middle‐market and emerging companies; entrepreneurial owners and founders; and private equity and venture capital firms. For more information, visit www.jegi.com.
“Working with JEGI is like bringing an NBA ringer to your street game. From start to finish they gave us everything: smarts, passion, judgement, experience, and relentless effort. We met with a number of bankers, and we couldn’t have been happier with our choice.”
– Mitchell Reichgut, CEO, Jun Group